when distributing my Music Magazine I will take into account the overall genre my magazine is representing. As my magazine is representing a indie/rock genre I would probably distribute it though the institution "IPC Media" as this distributes magazines such as NME, a typical indie magazine.
"IPC are based in the UK with a large portfolio selling over 350 million copies a year. They publish women’s weekly magazines such as ‘Look’ and music magazines (NME) and also ‘Loaded’."
As my magazine is different to other magazines on the market as it is specialised in the underground music scene, this would make my magazine stand out on the market and cause competition on the market for other magazine like "smash hits", "Kerrang", "XXL" ECT... I think a company would like to distribute my magazine as it is different...
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